Video Direction Editing
Animation

I have directed and edited various creative content from hobby videos to music videos

Music Videos

Editing and creativity

Taking very simple footage and leaning into the homemade aspects of it to make an infectious, high energy and charming music video. Rapid cuts, lyric graphics, and a desktop background bring the hyperpop aesthetic of the song to life.

Colors and Special fx

Utilizing color, special fx, and creative choices to create a world for the song to exist in. The pace and special fx are used sparingly to reflect the calmer presence of the music, letting the artist shine and stand out among the natural color schemes.

Graphics and Aesthetics

Using the digital hyperpop sound for direction, I used bright, contrasting colors and campy effects to match the high energy intensity of the song. The lyrics contrast with the background and match the energy of the track as well as lend it to promotional material because having bouncy fast lyrics help maintain viewer retention.